Available for Work
Available for Work
Get to Know Me
I’m a Senior Product Designer with 6+ years of experience creating flexible design systems and shipping responsive products across (Web, Admin Portal, LMS, CMS, POS, Kiosk, KDS, Admin Dashboards & Mobile). I work closely with engineering, run quick research loops and make sure everything ships clean through QA and handoff.
Recently at ePosting: I redesigned the profile flow by adding resume-based autofill and a faster update flow. This improved activation by 20% and cut profile-creation time by another 20%. I also moved our design system to Figma variables, which helped the team work about 30% faster.
Lahore Pakistan
Experiance
Senior Product Designer
ePosting Corp, Oct 2024 - Present
Own end-to-end design for the web app and a unified, mobile-responsive design system. Highlights: Rebuilt profile creation with AI resume parsing (auto-prefill) and added an AI resume uploader for instant updates → +20% activation, −20% time-to-complete. Migrated the design system to Figma Variables/Tokens, standardized components, states, and theming → ~30% faster design/dev cycles with less rework. Drove design QA & handoff (specs, constraints, annotations) and enforced component hygiene to reduce implementation drift. Shipped responsive layouts and WCAG 2.2 improvements (contrast, focus, touch targets) for consistent accessibility across devices.
Senior Product Designer
ePosting Corp, Oct 2024 - Present
Own end-to-end design for the web app and a unified, mobile-responsive design system. Highlights: Rebuilt profile creation with AI resume parsing (auto-prefill) and added an AI resume uploader for instant updates → +20% activation, −20% time-to-complete. Migrated the design system to Figma Variables/Tokens, standardized components, states, and theming → ~30% faster design/dev cycles with less rework. Drove design QA & handoff (specs, constraints, annotations) and enforced component hygiene to reduce implementation drift. Shipped responsive layouts and WCAG 2.2 improvements (contrast, focus, touch targets) for consistent accessibility across devices.
Senior Product Designer
ePosting Corp, Oct 2024 - Present
Own end-to-end design for the web app and a unified, mobile-responsive design system. Highlights: Rebuilt profile creation with AI resume parsing (auto-prefill) and added an AI resume uploader for instant updates → +20% activation, −20% time-to-complete. Migrated the design system to Figma Variables/Tokens, standardized components, states, and theming → ~30% faster design/dev cycles with less rework. Drove design QA & handoff (specs, constraints, annotations) and enforced component hygiene to reduce implementation drift. Shipped responsive layouts and WCAG 2.2 improvements (contrast, focus, touch targets) for consistent accessibility across devices.
Senior Product Designer
Innowi Inc., Oct 2022 - Sep 2024
Designed across Mobile POS, Kiosk, KDS, and Admin, unifying UX for hardware + software touchpoints. Highlights: Created design systems for POS/Kiosk/KDS, reducing net-new components and speeding feature delivery. Cut taps/time in checkout and high-frequency flows, simplified modifiers, refunds/voids, and error recovery. Accounted for real-world contexts: high-contrast themes, glove-friendly touch targets, offline states, and printer/scanner prompts. Delivered spec-ready artifacts (tokens/variables, constraints, redlines) and ran design QA to stabilize releases.
Senior Product Designer
Innowi Inc., Oct 2022 - Sep 2024
Designed across Mobile POS, Kiosk, KDS, and Admin, unifying UX for hardware + software touchpoints. Highlights: Created design systems for POS/Kiosk/KDS, reducing net-new components and speeding feature delivery. Cut taps/time in checkout and high-frequency flows, simplified modifiers, refunds/voids, and error recovery. Accounted for real-world contexts: high-contrast themes, glove-friendly touch targets, offline states, and printer/scanner prompts. Delivered spec-ready artifacts (tokens/variables, constraints, redlines) and ran design QA to stabilize releases.
Senior Product Designer
Innowi Inc., Oct 2022 - Sep 2024
Designed across Mobile POS, Kiosk, KDS, and Admin, unifying UX for hardware + software touchpoints. Highlights: Created design systems for POS/Kiosk/KDS, reducing net-new components and speeding feature delivery. Cut taps/time in checkout and high-frequency flows, simplified modifiers, refunds/voids, and error recovery. Accounted for real-world contexts: high-contrast themes, glove-friendly touch targets, offline states, and printer/scanner prompts. Delivered spec-ready artifacts (tokens/variables, constraints, redlines) and ran design QA to stabilize releases.
UX Designer
Khudi Ventures, Jan 2020 - Oct 2022
Led UX for Milkar.com, DilKarIshta App, and Bikjaa.pk from discovery to delivery. Highlights: Built scalable design systems and prototyped end-to-end flows, ran research + usability tests to guide iterations. Resolved critical usability issues that improved engagement and task completion across products. Aligned product UX with business outcomes, mentored designers and improved cross-team collaboration.
UX Designer
Khudi Ventures, Jan 2020 - Oct 2022
Led UX for Milkar.com, DilKarIshta App, and Bikjaa.pk from discovery to delivery. Highlights: Built scalable design systems and prototyped end-to-end flows, ran research + usability tests to guide iterations. Resolved critical usability issues that improved engagement and task completion across products. Aligned product UX with business outcomes, mentored designers and improved cross-team collaboration.
UX Designer
Khudi Ventures, Jan 2020 - Oct 2022
Led UX for Milkar.com, DilKarIshta App, and Bikjaa.pk from discovery to delivery. Highlights: Built scalable design systems and prototyped end-to-end flows, ran research + usability tests to guide iterations. Resolved critical usability issues that improved engagement and task completion across products. Aligned product UX with business outcomes, mentored designers and improved cross-team collaboration.
UX/UI Designer
Oyonx, Jan 2018 - Jan 2020
Designed web + mobile experiences (including fintech/digital banking) with a focus on usability, compliance, and polish. Highlights: Delivered accessible, regulation-conscious flows, created wireframes → hi-fi UI and clickable prototypes. Built/maintained a design system to drive consistency and speed across parallel projects. Collaborated closely with engineering to ensure accurate implementation and predictable delivery.
UX/UI Designer
Oyonx, Jan 2018 - Jan 2020
Designed web + mobile experiences (including fintech/digital banking) with a focus on usability, compliance, and polish. Highlights: Delivered accessible, regulation-conscious flows, created wireframes → hi-fi UI and clickable prototypes. Built/maintained a design system to drive consistency and speed across parallel projects. Collaborated closely with engineering to ensure accurate implementation and predictable delivery.
UX/UI Designer
Oyonx, Jan 2018 - Jan 2020
Designed web + mobile experiences (including fintech/digital banking) with a focus on usability, compliance, and polish. Highlights: Delivered accessible, regulation-conscious flows, created wireframes → hi-fi UI and clickable prototypes. Built/maintained a design system to drive consistency and speed across parallel projects. Collaborated closely with engineering to ensure accurate implementation and predictable delivery.
UX/UI Designer
eWebCraft, Mar 2017 - Jan 2018
Designed websites and mobile apps for diverse clients, balancing business goals with user needs. Highlights: Ran discovery/research, produced wireframes/prototypes, and shipped user-friendly, responsive UI. Established reusable design components and patterns to improve efficiency across engagements. Partnered with clients and engineers to keep scope aligned and delivery on track.
UX/UI Designer
eWebCraft, Mar 2017 - Jan 2018
Designed websites and mobile apps for diverse clients, balancing business goals with user needs. Highlights: Ran discovery/research, produced wireframes/prototypes, and shipped user-friendly, responsive UI. Established reusable design components and patterns to improve efficiency across engagements. Partnered with clients and engineers to keep scope aligned and delivery on track.
UX/UI Designer
eWebCraft, Mar 2017 - Jan 2018
Designed websites and mobile apps for diverse clients, balancing business goals with user needs. Highlights: Ran discovery/research, produced wireframes/prototypes, and shipped user-friendly, responsive UI. Established reusable design components and patterns to improve efficiency across engagements. Partnered with clients and engineers to keep scope aligned and delivery on track.
Education
Bachelor's in (information Technology) Hons
University of Sargodha, 2012 -2016
Bachelor's in (information Technology) Hons
University of Sargodha, 2012 -2016
Bachelor's in (information Technology) Hons
University of Sargodha, 2012 -2016
Coursera - Google UX Design
Google, 2022
Coursera - Google UX Design
Google, 2022
Coursera - Google UX Design
Google, 2022
Design Systems & UI Engineering
Research & Testing
Prototyping & Collaboration
Accessibility & Product Optimization
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© Copyright 2025. All rights Reserved.